One Size Does Not Fit All – Customizing Retail Chain Sales Points

One Size Does Not Fit All – Customizing Retail Chain Sales Points

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One of the factors that has helped make the retail chain concept so successful globally is that customers are ensured a similar level of service, access to similar products, and a standardized level of quality, regardless of which of the retail chain sales points they visit. Customization provides an opportunity to make this concept even more successful.We believe there are significant opportunities that retailers can capitalize on by customizing their retail sales ... As such, as an example, the findings will dictate that one Best Buy electronics store should place Apple iPads immediately at itsanbsp;...


Title:One Size Does Not Fit All – Customizing Retail Chain Sales Points
Author: Forte Consultancy Group
Publisher:Forte Consultancy -
ISBN-13:

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