The Digital Transformation Playbook

The Digital Transformation Playbook

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The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rulesa€”and provides practical, hands-on toolsa€”that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogersa€™s rules address critical categories for every business: customers, competition, data, innovation, and the value proposition. For each, he presents diverse case studies (from companies such as Apple and Uber to GE and the New York Times), discusses common challenges to adopting the digital approach, and provides companies and business leaders clear, tested steps to implement new practices. Rogers shows that, rather than being a€œdisrupteda€ by digital business models, any business can learn the rules of todaya€™s leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.The real threat to Google is not that another company will develop a similar search engine (e.g., Bing) but that users and ... on Etsy or their music on CD Baby or microresellers who can find buyers for their used goods on eBay or Craigslist.

Title:The Digital Transformation Playbook
Author: David Rogers
Publisher:Columbia University Press - 2016-04-05

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