The Public Image of Henry Ford

The Public Image of Henry Ford

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Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.aquot;Frances Greer Show, aquot; and aquot;Ford Showaquot; are in General Motors Corporation Public Relations Policy Group Minutes. Mar 6, 1945. GM Public ... 84; see correspondence between B.R. Donaldson and JWT executives regarding the chapel service in Ace. 149, Boxes 109-10; ... FMC Advertising Breakdown, n.d. [ 1945], Ace. 149, Box 124. ... 29, 1945). inside front cover (glass); Ford Times 3 ( Jan. 1946), insideanbsp;...


Title:The Public Image of Henry Ford
Author: David L. Lewis
Publisher:Wayne State University Press - 1976
ISBN-13:

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