The Routledge Companion to Digital Consumption

The Routledge Companion to Digital Consumption

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The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.eBay is our substantive case here, but it is not the only digital virtual space that may invite such accelerated cycles of desire. ... In The Sims we may expand the size of our home with relatively little effort, allowing us to also furnish it with more desirable goods ... Desirable interior design or cars is understood from playing the game and these desires may eventually be actualized in the material marketplace.

Title:The Routledge Companion to Digital Consumption
Author: Russell W. Belk, Rosa Llamas
Publisher:Routledge - 2013-05-07

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